Midland, MI - August 28, 2009
The Dow Chemical Company (NYSE: DOW) today expanded its family of OPTICITE™ Label Films with two new shrink label films for roll-fed shrink labels. OPTICITE™ 48 Roll-Fed Shrink Label Film and OPTICITE™ 61 Roll-Fed Shrink Label Film provide greater than 40 percent shrinkage in the machine direction on highly contoured containers in hot air, infra-red and combination shrink tunnels.
These new label films can enable cost effective point-of-sale (POS) differentiation. They are suitable for use with traditional hot melt adhesive, solvent, or ultra-violet curable adhesive as well as with laser and ultrasonic seaming systems. In combination with the excellent printability and high clarity of polystyrene films, both OPTICITE Roll-Fed Shrink Label Films offer minimal cross-direction shrinkage and low shrink force to produce a finished label with crisp, smooth graphics. They can provide the eye-catching appeal of full-body contoured labels using high speed roll-fed equipment while reducing off-line seaming and the inspection steps typical in the production of traditional transverse-direction shrink sleeves.
Dow offers a broad product line of label film solutions, including white and clear OPTICITE polystyrene films for injection in-mold labels, pressure sensitive labels, insertable labels and coupons. Dow also offers clear and white squeezable label films for pressure sensitive labels. For more information, please go to www.dow.com/packaging/products.
About Dow
For Editorial Information:
Michelle Kirchman
The Dow Chemical Company
+1-989-636-0784
